Essay about Analysis of Chipotle´s Back to the Start The...

Chipotle’s â€Å"Back to the Start† advertisement captures the sentiments of the audience by depicting Chipotle’s competitors’ practices as unethical. In both â€Å"Back to the Start† and the â€Å"Scarecrow† advertisements, Chipotle attempts to align itself with society’s growing belief that humane agriculture is better. Chipotle’s advertisements present their practices to be ethical, which sets its products apart from its competition. However, Chipotle’s message employs the same sentimental appeals and logical fallacies that are effective in their competitors’ advertisements. The â€Å"Back to the Start† advertisement depicts the life of a farmer as he converts his farm into an industrialized animal factory. The scene opens in darkness and transitions to†¦show more content†¦Such signs do not signify hamburgers. Rather, they are displayed in order to prompt in the childs mind an automatic association of fantasy, fun, and McDonalds. In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s â€Å"Scarecrow† advertisement, Chipotle associates a children’s character with their product. The scarecrow works at an industrialized farming enterprise under the control of mechanized crows. In modern society, the scarecrow is perceived as a guardian defending the garden against crows. Though now the crows, the destroyers of food, are in charge of food production. While the scarecrows, the protectors of food, are widgets in its unnatural production. The crows are robot-drones with flaming radioactive eyes, symbolizing corrupt food corporations. The crow pecks and squawks at the scarecrow ordering him to work in the factory. The scarecrow and the farmer are two distinguished American images. In â€Å"Back to the Start†, Chipotle associates the farmer with the American dream, in that we are all independent and capable of achieving success through hard work. Furthering this patriotic association, the farmer’s family portrays the standard American family and there is a tire swing in the background. TheShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pagescases that have stimulated student discussions and provoked useful insights, but newer case possibilities are ever contesting for inclusion. Examples of good and bad handling of problems and opportunities are forever emerging. But sometimes we bring back an oldie, and with updating, gain a new perspective. For new users, I hope the book will meet your full expectations and be an effective instructional tool. Although case books abound, you and your students may find this somewhat unique and very

The Perspective of Plato and Aristotle on the Value of...

The Perspective of Plato and Aristotle on the Value of Art As literary critics, Plato and Aristotle disagree profoundly about the value of art in human society. Plato attempts to strip artists of the power and prominence they enjoy in his society, while Aristotle tries to develop a method of inquiry to determine the merits of an individual work of art. It is interesting to note that these two disparate notions of art are based upon the same fundamental assumption: that art is a form of mimesis, imitation. Both philosophers are concerned with the artists ability to have significant impact on others. It is the imitative function of art which promotes disdain in Plato and curiosity in Aristotle. Examining the reality that art†¦show more content†¦Art is removed from any notion of real truth, an inherently flawed copy of an already imperfect world. Art as an imitation is irrelevant to what is real. Aristotle approaches reality from a completely different premise. While his ideas do stand in sharp contrast to Platos, they are not simply a refutation of his former mentors views. To Aristotle, the world exists in an infinitely diverse series of parts. These various parts are open to human observation and scrutiny. Rather than an eternally regressing truth beyond the scope of human apprehension, knowledge of truth and good are rooted firmly in the observable universe; truth, or at least gestures toward it, lies in existence rather than essence. Aristotle encourages embracing the particular in order to possibly gain a sense of the universal. There is, however, no universal system of inquiry to investigate each part of the whole. Different parts require different methods of discourse. In The Poetics, Aristotle attempts to articulate a method of inquiry, not a rigid system or standard of evaluation, applicable to tragedy. Tragedy attempts to imitate the complex world of h uman actions, and yet tragedy is itself still part of a larger, more complicated world of human existence. Tragedy is aShow MoreRelatedArguments of Plato in The Republic and Aristotle in Poetics1179 Words   |  5 PagesWhat does imitation (mimesis) involve for Plato and Aristotle? Explain its different features. Mimesis, the ‘imitative representation of the real world in art and literature’ , is a form that was particularly evident within the governance of art in Ancient Greece. Although its exact interpretation does vary, it is most commonly used to describe artistic creation as a whole. The value and need for mimesis has been argued by a number of scholars including Sigmund Freud, Philip Sydney and Adam SmithRead More Aristotelian Rhetoric: Progression of Sophists Nascent Teachings2545 Words   |  11 PagesScholars and historians of rhetoric consider the Greek philosopher, Aristotle, one of the great contributors to our present understanding of this art which, since its early origins and until present, has been a controversial field of study because of its association with persuasion and influence. However, readings of the many ancient and contemporary texts and analyses of the origins and the developments of this ancient art marginalized the role of the Sophists, who were t he first to introduce rhetoricRead MoreIn The Ancient World, Little Efforts Were Made To Protect1592 Words   |  7 Pagesgreat inequalities between status of women and men in the society. Feminism is an issue that has been dealt with seriously by a number of influential philosophers, who have posit different views on social roles of women in the society. Plato Theory and Feminism Plato is arguably one of the great philosophers who can plausibly be regarded as feminists though his arguments have not been analyzed to a greater extent. Without reservation, it can be safely argued that ancient Greek did not recognize women’sRead MoreThe Fall Of Death, Destruction And War879 Words   |  4 Pagesrebirth that swept across Europe during the 14th to 17th century . This era marked the time in which man returned to their classical learning and values of ancient rome and greece and began to change their attitude towards religion (history.com staff). While the renaissance is in the past it continues to live on throughout many different fields of art, theories and movements, however, paintings tend to be most symbolic of what the renaissance era was. The Renaissance era was faced with the hundredRead MoreThe Renaissance Era915 Words   |  4 Pagesrebirth that swept across Europe during the 14th to the 17th century . This era marked the time in which man returned to their classical learning and values of ancient Rome and Greece and began to change their attitude towards religion (Renaissance Art). While the Renaissance is in the past it continues to live on throughout many different fields of art, theories and movements. However, paintings such as â€Å"the Mona Lisa†, â€Å"The School of Athens†, and â€Å"The Arnolfini Portrait† which were created by theRead MoreHow can Art be Defined1086 Words   |  5 PagesThe search for a definition of Art has been subject of a complex philosophical reflection incorporated; however, within different thematics because the very idea of Art is changeable as it relies on the culture and the tradition of a particular epoch. Etymologically, the word Aesthetics derives from the Greek à  isthesis, which means perception by the senses. It used to refer as the study of the world of perceptions as the doctrine aimed to discover the complexity of perceptive knowledge. In ancientRead MoreAristotelian Rhetoric: An Evolution of Sophist’s Discredited Methodology1866 Words   |  8 Pages Scholars of rhetoric consider the Greek philosopher, Aristotle, one of the great contributors to our present understanding of this art which, since its early origins and until present, has been a controversial field of study because of its association with persuasion and influence. However, an examination of ancient rhetoric and its development by the Sophists and then a study on Aristotle’s theory on rhetoric and how he concluded his findings direct our attention to whether this Greek philosopherRead MorePlato vs. Aristotle1952 Words   |  8 PagesPlato vs. Aristotle Plato and Aristotle, two philosophers in the 4th century, hold polar views on politics and philosophy in general. This fact is very cleverly illustrated by Raphaels School of Athens (1510-11; Stanza della Segnatura, Vatican), where Plato is portrayed looking up to the higher forms; and Aristotle is pointing down because he supports the natural sciences. In a discussion of politics, the stand point of each philosopher becomes an essential factor. It is not coincidentalRead MorePlato Vs Aristotle On Politics And Philosophy1899 Words   |  8 PagesPlato versus Aristotle Plato and Aristotle, two philosophers in the 4th century, hold polar views on politics and philosophy in general. This fact is very cleverly illustrated by Raphael s School of Athens (1510-11; Stanza della Segnatura, Vatican), where Plato is portrayed looking up to the higher forms; and Aristotle is pointing down because he supports the natural sciences. In a discussion of politics, the stand point of each philosopher becomes an essential factor. It is not coincidental thatRead More The Platonist Tradition and the Ordering of Knowledge Essay examples3662 Words   |  15 Pagesdiscipline unless it has a utilitarian value — may be challenged from the perspective of the Platonist tradition. The ascent through philosophy to the vision of Beauty in itself in Platos Symposium affirms the perception of beauty or nobility as the ultimate end and value of all know ledge. Marsilio Ficinos adaption of Plato in the Renaissance articulates a more metaphysical ascent which broadens the objects of knowledge in order to include the cosmos and the arts as well as philosophy. Together, these

The Health Benefits of Exercise Essay - 791 Words

Lack of exercise is the cause of most health-related issues today. Americans are becoming ill every second from lack of exercise, yet nothing is being done to prevent these diseases. Diet plans and exercise programs are advertised in every corner, yet they are ignored. Many disorders and diseases are preventable, and even curable without the aid of modern technology. Regardless, the illnesses are at an all time high and show no sign of declining. What many individuals fail to realize is how essential fitness is to life. It is imperative in order to sustain a healthy lifestyle for many reasons. Exercise is a vital component of life. Exercise can contribute to a healthier mental and physical lifestyle. The human body is meant to†¦show more content†¦With regular exercise, the cardiac output is sustained at a lesser heart rate. A healthy fitness lifestyle can also raise the level of high-density lipoproteins. These proteins are cholesterol carries that transfer cholesterol to the liver so that the body can rid of it. The immune system is more developed through exercise. They human body is less likely to catch a virus or illness if kept in strong condition. The skeletal system is yet another bodily system that is effected by fitness. The skeletal system is improved because the bone mineral density is maintained through healthy lifestyles, which can help prevent osteoporosis. Through exercise, the muscular system is greatly enhanced. Muscular strength is expanded, which eventually increases muscular endurance. Muscles are also able to use energy better if re gular exercise is practiced. Healthy fitness levels can potentially protect against injury and it improves the joints in the body. Physical exercise reduces the levels of anxiety, stress, and it helps alleviate depression. In improving moods, the endocrine system would be greatly affected. In addition, pain sensitivity will be decreased due to higher levels of endorphins in the brain. Fitness is the measure of several things. One thing that it does measure is the physical activity level of an individual. Some of the components of fitness include cardiovascular capability, muscular strength, and flexibility. An individual withShow MoreRelatedThe Health Benefits of Exercise Essay826 Words   |  4 Pages Exercise is not just for Olympic athletes or supermodels. In fact, youre never too unfit, too young or too old to do it. Regardless of your age, gender or role in life, you can benefit from regular physical activity. If youre committed, exercise in combination with a sensible diet can help provide an overall sense of well-being and can even help prevent chronic illness, disability and premature death. Some of the benefits of increased activity are Improved Health, Read More The Health Benefits of Exercise Essay1659 Words   |  7 PagesExercise is one of the most important factors in a persons’ life. Physical activity, or the lack of it, can result in a person having a healthy life or cause them to have diabetes. The benefits of exercise are countless. The positive health results, the improvement in attitude, even better academic performance are all factors which make not exercising inexcusable. Merely not using a person’s body is harmful. Not being active results in a person’s muscles becoming weak and out of condition. TheRead MoreBenefits Of Physical Exercise For Health1000 Words   |  4 Pagesactivity is surprising because in the West, it is often believed that many people do exercise. It is true that sports circles and newspaper articles devoted to the benefits of physical exercise for health are more numerous than ever but, overall, the information related to the usefulness of physical activity seem not lead to behaviour change (O Brien et al 2015). Sedentary lifestyles have serious consequences for public health. In particular, in recent years, obesity is increasing dramatically throughoutRead MoreHealth Benefits Of Regular Exercise1266 Words   |  6 PagesIn recent years society has become increasingly aware of the need for physical fitness to gain a better health outlook and improved physique. Almost with every facing direction, whether it is on television, social media, magazines, or by the office water cooler advice on improving health can be given without solicitation. Most of the advice is advocating using a fitness monitor that encourages an active lifestyle that merits serious attention. Tasks consists of moderate to vigorous ambulatory activitiesRead More The Health Benefits of Exercise Essay2957 Words   |  12 Pagesenough exercise to burn off those unwanted pounds. Talk about getting in shape is all over books, magazines, TV shows, newspaper articles and celebrity videos that are all centered around fitness and e xercise. I think everyone would agree that exercise and physical fitness are a very important part of our lives, â€Å"...but the truth is most adult Americans do not exercise on a regular basis. And yet, to feel good, look our best and live longer, fuller lives, regular exercise is a must† (Exercise YourRead MoreThe Health Benefits of Exercise Essay2467 Words   |  10 PagesThe Benefits of Physical Exercise to the Human Body The benefits of physical exercise in humans far outweighs the harmful effects associated with exercise. A prescription of physical activity has been known to delay the onset or prevention of many chronic diseases. An improvement in heart function, lower blood pressure and improve functional capacity is noticed after just a few weeks of exercising. Physical activity will also result in an increase of lean muscle mass, promote weight maintenanceRead MoreEssay on The Health Benefits of Exercise490 Words   |  2 Pagesvague as fitness is built up of many factors. The main ones include, general Fitness, aerobic fitness and specific fitness. General fitness is the ability to meet the demands of every day life. General fitness is closely liked with health related fitness and it has several components including Strength the force muscles exert when they contact. Flexibility or suppleness, the range of movement at a joint. Speed, is the ability to move your body or a section of your bodyRead MoreThe Health Benefits of Exercise Essay example672 Words   |  3 Pagesout for the sake of health and well-being is becoming increasingly important as we continue to learn the effects of inactivity. There are many benefits that arrive from the presence of exercise in your daily routine. Improve strength, improved cardiovascular fitness, and an improved immune system are just three of the MANY benefits that come from exercise and activity. I will tell you a little bit more about each of these three benefits and how and why they can help to benefit you. First, strengthRead MoreDo Exercise Really Benefit Ones Health?611 Words   |  2 PagesDo you think that exercise benefit ones health? Within the last twenty years or more there has been an abundance of research performed on this topic by healthcare professionals. There are some researchers who understand the need to make exercise a part of a daily routine. They understand that exercise has the potential to help with diseases such as diabetes, cancer- colon, breast, and even possibly lung and endometrial, Alzheimer, and protect one from developing heart disease and stroke or its precursorRead More importance of physical activity in youths Essay1100 Words   |  5 Pagesimportant to the overall health of a child. Regular physical activity is essential to both the mental and physical health aspects. Positive exercise habits formed in childhood tend to carry over into adulthood, thus helping reduce death and illness in the future. There are many other positive benefits that come thro ugh the form of exercise. Just as well, there are negative effects that can results from lack of exercise. Developing and instilling the importance of exercise through education is valuable

Effective Study Skills Are the Sole Foundation of a Sound Education free essay sample

To establish whether or not effective study skills are indeed the core foundation of a sound education, there firstly needs to be an understanding of what study skills are and what is meant by a sound education. Other factors that impact on education also need to be explored. The term study skills is defined in Wikipedia (2012) as â€Å"techniques to assist the individual to be an effective learner. † Although some students may naturally possess good study skills, most people do not. However Cottrell (2008) explains â€Å"a skill is a learned activity, something that can be developed through practice. † Time management, active listening, reading comprehension, presentation skills, memory techniques, critical thinking skills, research and evaluation, writing skills are all categorised as study skills and whether a natural attribute or an acquired skill have to be fine tuned and developed in order to be effective. A review by Biggs Purdie (1996) found that study skills can be taught and that they can add between one and two grades to a students results. We will write a custom essay sample on Effective Study Skills Are the Sole Foundation of a Sound Education or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However as education is defined in the Collins English Dictionary (2006) as â€Å"the imparting and acquiring of knowledge through teaching and learning† there are many other factors beside study skills that impact on an individuals education. Social, economic and cultural backgrounds can have a massive influence over the ability for young people to access even the most basic education. In many parts of the world, free public education is still not readily available for all children and as reported by the BBC (2006) a study carried out by the Nations Education Organisation Unesco finds sending one child to primary school can cost more than a month’s wages in many third world countries. Having access to free education however does not necessarily guarantee success. Children of lower socioeconomic groups who have access to free education can face many barriers in education, with attitude, aspiration and ehaviour toward education playing a part; proving â€Å"life opportunities can make a significant difference on natural intelligence (Stella 2008) Parenting skills can also impact on a childs’ education, for instance, a child’s reading ability is associated with the reading environment around them and there is evidence (Joseph Rowntree Foundation March 2010) that parental involvement with school is associated with achievement. Previous negative experience can also be a barrier to learning for students from all walks of life. A bad learning experience in the past can have a lasting impression on a students’ attitude towards education. This leads on to the final ingredient lack of motivation. The student has to have a willingness to learn and no amount of techniques and skills can improve a persons desire to want to learn. In conclusion, although popular opinion agrees effective study skills are a necessary and valid tool in the building of a student’s education, unless all the other pieces in the jigsaw are in place study skills are either irrelevant or ineffective and therefore cannot be deemed to be the core foundation of a sound education.